Issues Management: Needles in Strawberries Crisis September 2018

In late 2018 the wave of reported incidents of needles in strawberries swept Australian media and attracted attention globally. This report is designed to outline the successive phases of escalation of the 2018 needles in strawberries’ crisis and the impacts on domestic consumer confidence and international reputation of Australian fresh produce. The report has been prepared from the perspective of crisis management and reputation protection, rather than the horticultural, supply chain and food safety focus on industry procedures to manage contamination events.

Issues Management: Needles in Strawberries Crisis September 2018
Sean Dignum, Principal SDA Strategic January 2019