Growcom is the hub of information for the horticulture industry. Growcom members and industry stakeholders place a high value on the organisation’s news and information services.
In two membership satisfaction surveys conducted in 2015 and 2019, ‘News and Information’ was the number one driver for joining Growcom in the first instance.
To reach decision-makers and the community, Growcom’s communications team produces a number of print and electronic publications, and engages on social media. The team also has expertise in public relations, event management, website development and graphic design.
FRUIT & VEGETABLE NEWS MAGAZINE
Growcom’s flagship print publication, Fruit & Vegetable News has been read by the organisation’s members and those with a vested interest in the horticulture industry since the 1950s.
The magazine continues to be at the forefront of news delivery. It contains information found in no other publication including the latest industry news, technical data, current research, and upcoming events. It is an easy way to keep up-to-date with developments in the industry.
Since its inception, the Fruit & Vegetable News magazine has undergone several transformations to ensure a high-quality product for subscribers, sponsors and advertisers. From January 2020 the magazine once again underwent a transformation moving to a 40-page, bi-monthly periodical.
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HORTICULTURE NOW
Horticulture Now is a fortnightly e-newsletter that alternates each fortnight between a news edition and events edition.
The news edition is designed to keep members and subscribers informed about the role of Growcom in horticulture, while the events edition is a comprehensive list of upcoming local, national and international events specifically related to the horticulture industry.
Both newsletters are sent to the same subscriber list of over 2200 growers, industry members and selected media on Tuesdays.
VIEW A SAMPLE OF THE NEWS EDITION
VIEW A SAMPLE OF THE EVENTS EDITION
ADVOCACY UPDATE
The monthly Advocacy Update comes direct from the desk of the Growcom Manager, Policy & Advocacy. Distributed to Growcom members the e-newsletter informs readers of Growcom’s policy and advocacy activities within the horticulture industry.
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WORKPLACE ESSENTIALS NEWSLETTER
As an exclusive benefit of Growcom membership, the Workplace Essentials Newsletter is a bi-monthly e-newsletter issued by the Growcom Workplace Relations Team that focuses on the latest news and development in industrial relations, human resources and work health and safety relevant to the horticulture industry.
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