By Growcom Chief Executive Officer Stephen Barnard

Growcom, on behalf of the fresh produce sector, has been charged with bringing key stakeholders along the supply chain together and guiding the development of a new strategic plan, called Future Fields.

Future Fields is an industry strategic plan, but with a difference.

It’s about the horticulture industry and supply chain partners coming together and taking our futures into our own hands.

This approach is underpinned by the understanding that people who take responsibility in a situation have the best chance of taking actions which will make a difference.

To launch the Future Fields engagement process, we are convening a summit of key industry experts, influencers and stakeholders on Wednesday 20th October.

The summit will be hosted both virtually, and in parallel should health restrictions permit, at the beating heart of our industry, the Brisbane Markets.

This presents us a unique and historic opportunity for the fresh produce sector and supply chain to come together. Not in the last decade has such an assembly been attempted, and there couldn’t be a more important time than now.

The summit will feature keynote addresses from leaders of both industry and government that will set Future Fields in the context of the big opportunities and challenges we face as an industry and supply chain, many of which have been accentuated by COVID-19. 

While we have key people together, we’ll complete a short workshop session, designed to tease out what future fields of enquiry and endeavour the strategy should focus on. 

All parties with a stake in the future of Queensland’s fresh produce sector and supply chain, and willing to take responsibility for our future, are encouraged to attend the summit.

We would ask you to register your intention to attend here:!event/2021/10/20/future-fields-summit

For those unable to make it to Brisbane or tune in online, we will be taking Future Fields on the road to each of the major horticultural growing regions around the state.

During November alone we’ll be bringing interested parties together in Bundaberg, Emerald, Gayndah, Bowen, Innisfail and Mareeba. More details on these events will be released shortly on our webpage