Every year city and country come together at the Ekka to celebrate Queensland’s incredible agriculture industry. But for all its show-stopping exhibits, the biggest drawcard of the annual showcase may be the famous Ekka strawberry sundaes.

This year, peak representative body for Queensland horticulture, Growcom joins the Queensland Dairyfarmers Organisation (QDO) in encouraging Ekka guests to buy strawberry sundaes in support of our state’s strawberry growers and dairy farmers.

Growcom CEO David Thomson said the ever-popular sundaes were a great way to support strawberry growers and get Queensland consumers excited about eating Queensland-grown fruit when the Ekka kicks off this Friday 9 August.

“We are proud to join Queensland Dairyfarmers’ Organisation (QDO) in supporting this iconic tradition and encourage all Ekka visitors to enjoy a delicious strawberry sundae in support of Queensland’s strawberry and dairy farmers,” he said.

“The sweet treats are a family favourite that have been enjoyed by millions of Ekka guests over the years and we hope will continue to be enjoyed for many years to come.”

QDO President Brian Tessmann said the mouth-watering sundaes feature only local ingredients including strawberries from Queensland farms and Lick Ice Cream which sources its cream from Pauls.

“The Ekka gives our industries the chance to shine. It’s great to see so many of our city cousins coming and sampling some of the produce that is made here in Queensland,” he said.

“Companies like Lick Ice Cream that use only Queensland milk in their delicious ice creams are helping ensure that the Queensland dairy industry has a future.

“We are grateful they support more than one good cause with all profits from the sundaes going towards much-needed medical research for the Prince Charles Hospital Foundation to tackle some of Australia’s most debilitating chronic illnesses.”

President of the Queensland Strawberry Growers’ Association Luigi Coco said the outlook for Queensland’s strawberry industry was positive with the launch of a large-scale marketing campaign this season encouraging Australian consumers to regularly purchase strawberries.

“We’re expecting peak volumes to come through in late August and early September when consumers can expect to get high quality fruit for great value,” he said.

“We want them to make everyday strawesome by adding the fruit to their weekly shopping baskets as a household staple fruit.”

On average, more than 153,000 Strawberry Sundaes are devoured each Ekka, using: 6.1 tonnes of fresh Queensland strawberries; 720 litres of fresh cream; 17,600 litres of LICK ice cream and the helping hands of 2,200 volunteers.

This year marks Lick Ice Cream’s eighth consecutive year as the official producer for the Ekka strawberry sundaes.

For more than thirty years, all proceeds from the Ekka strawberry sundaes have gone towards medical research for the Prince Charles Hospital Foundation.